smurfageddon

In case you haven't heard already, UNICEF is making headlines this week with a commercial they've released in Belgium that depicts a Smurf village being bombed to smithereens. Yes, you've read that right. According to an article on the CBS website, the intent was to shock a complacent public into supporting a UNICEF initiative to assist ex-child soldiers in Africa. As you can expect, it's getting quite a reaction. Apparently we've become so complacent and inured to images of suffering and violence that it takes a smurf armageddon to stir our sense of right and wrong. How sad.

You can see the video here.